Core Ideas: A Networked World"The bias towards win-lose is the hardest to unwire."
-Jean-Francois Baril, Senior Vice President, Nokia
Even in the late 20th century, individual companies competed against each other. Over the last 15 years or so, increasingly networks of companies are competing against other networks. Adaptive Businesses thrive in a networked world by drawing on the capabilities of four broad categories of potential partners: